The Nationals Member for Lismore Thomas George has today called on Coles supermarket to reverse its decision to slash the price of its own brand milk to $1 per litre.

"This move is irresponsible by Coles. Even though it says it will absorb the price cut, in the long run this will cause a price war between brands, which ultimately comes back to the producers," Mr George said.

The dairy industry on the North Coast is still getting over deregulation, together with years of drought and now floods. Many farmers have left the industry and those that remain have had a hard time maintaining viability.

"This is a time when we should be supporting dairy farmers, like we are other agricultural and horticultural industries, following natural disasters, to help them get through these hard times," Mr George said.

Currently the cost of feeding dairy cows is increasing because of the flood damage to many crops and in NSW our producers are disadvantaged with natural disaster grants only available for $15,000, unlike our Queensland counterparts who can receive $25,000.

"I again call on Coles to reverse its decision and return money back to the farmgate by renegotiating its current contracts to increase the price by five cents per litre to the producer.

"This action would support the viability of our dairy farmers at this difficult time. Rather than create a price war, create a price support," Mr George concluded.

Contact Details:

Office: 55 Carrington Street  LISMORE
Postal: PO Box 52  LISMORE  NSW  2480
Telephone: 1800 336 166 or 02 6621 3624
Facsimile: 02 6622 1403  Email:

Authorised by Thomas George MP. Funded using Parliamentary entitlements.