The stunning natural attractions and tourism experiences of the Northern Rivers will be beamed into hundreds of thousands of households across Australia next Friday when Channel Nine’s Today Show broadcasts live from Murwillumbah in the Tweed.

Nationals Member for Lismore, Thomas George MP said the broadcast was secured by the NSW Government’s tourism and major events agency Destination NSW, as a result of the North Coast Flood Recovery Support Program announced by the NSW Premier Gladys Berejiklian in July 2017.

“Growing tourism on the North Coast is a key priority for the NSW Government, and this sort of exposure is invaluable for local businesses and the North Coast tourism industry,” Mr George said.

“The show will ensure we put more heads on beds, diners in our restaurants, shoppers in our boutiques and visitors on our tours.

“We are delighted the Today Show will showcase the Northern Rivers to potential visitors and provide audiences with an insight into the many attractions and experiences on offer in this beautiful part of NSW.”

Renowned for its stunning beaches, World Heritage rainforest and local produce, the Tweed region in Northern NSW will be profiled throughout the show as hosts Karl Stefanovic, Lisa Wilkinson, Sylvia Jeffreys and Richard Wilkins explore the destination and meet the locals.

The Today Show will broadcast live from the picturesque Tweed Regional Gallery and Margaret Olley Centre in Murwillumbah.

In the year ending June 2017, the Northern Rivers welcomed 7.1 million international and domestic overnight and day trip visitors, up 12.4% on last year.

*Source: Tourism Research Australia International Visitor Survey and National Visitor Survey, Year Ended June 2017

Contact Details:

Office: 55 Carrington Street  LISMORE
Postal: PO Box 52  LISMORE  NSW  2480
Telephone: 1800 336 166 or 02 6621 3624
Facsimile: 02 6622 1403  Email:

Authorised by Thomas George MP. Funded using Parliamentary entitlements.